Logo only
2-week delivery
$800one-time
- 3 logo concepts
- 5 revision rounds
Service
Branding with New York character
Strategy, visual identity, voice and messaging so your brand is recognized at first glance — and works just as well on a storefront sign, on Instagram and in an AI answer.
What’s included
Strategy & positioning
Who you speak to, what sets you apart and how to say it in one sentence.
Visual identity
Logo, color palette, typefaces and graphic system.
Bilingual brand voice
How your brand sounds in English and Spanish, with concrete examples.
Brand guidelines
Clear rules so anyone can apply your brand without breaking it.
Applications
Social media, website, stationery, signage and packaging.
Naming & taglines
Brand names and lines, if you need them.
Brand refresh
We update established brands without losing what people already recognize.
Consistency across channels
The same brand on Google, social media, your website and directories.
Who it’s for
- New businesses that need a brand from scratch.
- Companies whose image no longer reflects who they are.
- Brands that speak to customers in English and Spanish.
How we work
- 1DiscoveryInterview, competitors and audience.
- 2StrategyPositioning, messaging and voice.
- 3DesignVisual identity and key applications.
- 4DeliveryBrand guidelines and ready-to-use files.
What we measure
- Recognition and recall
- Consistency across channels
- Conversion on your site and ads
- Quality of incoming leads
Pricing
Starting prices in US dollars. The free audit confirms the exact scope for your business.
Brand starter
3-week delivery
$1,500one-time
- Logo and brand guidelines
- Color palette and typography
- 5 revision rounds
Brand growth
4-week delivery
$2,500one-time
- Full identity
- Social, business card and letterhead templates
- 7 revision rounds
Premium brand
6-week delivery
$4,000one-time
- Complete brand system (50+ page guide)
- Brand voice and bilingual guidelines
- All templates: social, email and print
- 10 revision rounds
After the project: optional brand asset upkeep for $200 to $400 per month.
FAQ
Frequently asked questions
What’s the difference between a logo and a brand?
A logo is one piece. A brand is everything people associate with you: how you look, how you speak, what you promise and how you deliver. We design the piece within that system.
Should my brand be bilingual?
If some of your customers prefer Spanish, it’s worth defining how your brand sounds in both languages. It’s not about translating the slogan — it’s about keeping the same personality in both.
When is a refresh better than a new brand?
When people already recognize you and the problem is that your image looks dated or inconsistent. A refresh keeps what’s valuable and fixes the rest.
Services that pair well
Web design
Your website is your best salesperson: it loads in seconds on a phone, explains what you do in one sentence and gets people to call, message or buy.
View serviceSocial media & content
Instagram, TikTok, Facebook and LinkedIn with a clear calendar, bilingual content and metrics that make sense.
View serviceGEO: AI visibility
More and more customers ask ChatGPT, Gemini, Perplexity or Google’s AI before they decide. Generative Engine Optimization (GEO) gets your brand ready to be mentioned in those answers — with the right details.
View serviceReady for New York to find you?
Start with a free audit of your visibility on Google, social media and AI assistants. We'll show you where you stand and what to fix first.